RBC - Online Banking Redesign Program
The Online Banking Redesign Program will develop a new customer-driven user experience for RBC Online Banking that serves users' needs and establishes an effective online merchandising strategy that serves the business needs. Increase sales opportunities, improve UI design and layout, provide more information around transactions, provide support that empowers clients, and alleviates the burden on the Call Centre, provide and communicate new features and products. Improve the client experience within the online banking application including: migrating to the Unified Online Standards (UOS), moving towards the "RBC Online" cross-channel integrated experience, improving & exposing current OLB navigation, features and functionality (e.g.: multi bill pay, etc.), properly integrating new enterprise and OLB features and functionality (e.g.: enterprise message center, eAssist, etc.).